Television Industry In The Online Age : Assessment Task
Question 1b : Applying Genre Theory to Music Video
Here is a re-post of what we did back in Term 6 of Year 12: We discussed the importance of developing a good knowledge and understanding of music video theory in today's lesson. Slides are below. I have embedded the video produced by Tom Garrett so you can watch again at your own leisure. We ended with each of you being asked to produce a 1 page A4 introduction to one of six people who are well known for their work relating to music video theory. This was a homework task to be produced for Monday 19th June - hand in on the day as a physical copy please. Music video Theory (Video Essay) from Tom Garrett on Vimeo . E. Ann Kaplan Key Text Rocking Around The Clock : Music Television, Post Modernism and Consumer Culture (1987) Key Points This text focussed on MTV and was published 5 years after MTV had launched. We were still 5 years away from the internet being 'born' and the world was a different place because of this. Remember that, ...
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